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Marketing
February 22, 2024
Research Briefing: Will Snapchat’s rebrand bring in more ad dollars?
February 21, 2024
Why — and how — ESL/FACEIT Group is spinning up its own esports streaming platform
February 21, 2024
Candy giant Butterfinger doubles down on gaming with streamers and creators to reach younger audiences
February 20, 2024
Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024
Amazon wants a bigger slice of the DSP ad tech market
February 20, 2024
Marketing Briefing: How Fanta is modernizing its brand to appeal to Gen Z
February 16, 2024
The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same
February 16, 2024
With new sonic logo, Qualcomm gives Snapdragon its own sound
February 16, 2024
With new sonic logo, Qualcomm gives Snapdragon its own sound
February 15, 2024
In a booming influencer economy, creators seek standardization for payment terms
February 15, 2024
Marketers are starting to test alternatives to third-party cookies amid Google’s changes
February 14, 2024
Digiday+ Research: Most brands and retailers employ generative AI, with chatbots topping the list of uses
February 14, 2024
Why Snapchat is pitching its platform as an alternative to social media
February 13, 2024
With layoffs mounting, esports veterans are split on the future of the industry
February 13, 2024
Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 12, 2024
Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci
February 12, 2024
Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming
February 12, 2024
Google’s wrangling of third-party cookies is getting lost in transition
February 12, 2024
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 9, 2024
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
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