Amazon’s bold ask of advertisers: Don’t just dabble, go all-in on us for your programmatic ads.
The tech giant is trying to persuade advertisers to use its ad tech to buy ads from other publishers, not just on its own media. It’s something they’ve been able to do for a while, but Amazon’s ad executives are really emphasizing it these days.
So much so, in fact, that the ad tech, known as a demand-side platform, has become a focal point of conversations Amazon ad execs have had with advertisers in recent weeks about buying ads on Prime Video.
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The original post is at Marketing Archives – Digiday
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