For all the talk of the importance and rapid growth of the creator economy, few brands tapped creators for the Big Game stage this year.
The Super Bowl is one of the few monoculture moments left for brands to show up and get the attention of a live audience that may actually pay attention to the ads. Given the varied audience and the need for mass appeal, marketers turned to celebrities — so many celebrities (several ads featured multiple celebs) — this past Sunday in hopes of connecting with consumers during the big game, according to agency execs.
This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.
The original post is at Marketing Archives – Digiday
Leave a Reply