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Category:
Marketing
March 18, 2024
Amazon sees opportunity amid the demise of third-party cookies
March 15, 2024
With UTA, Michael Kassan skirmish, why do Hollywood and Madison Avenue make for strange bedfellows?
March 15, 2024
The Rundown: Why anime is having a marketing moment in 2024
March 15, 2024
DTC brand Parachute Home goes offline, doubles experiential investment amid changed digital landscape
March 14, 2024
Research Briefing: Facebook loses favor with publishers, brands and agencies
March 14, 2024
TikTok’s potential U.S. ban stirs marketers, spurs contingency planning
March 13, 2024
Advertisers don’t see new, immediate value in Snapchat’s ad offerings despite its brand marketing campaign
March 12, 2024
‘There’s no e-commerce point-of-sale’: Farmer’s Fridge’s marketing director Liz Mella hones in on non-traditional tactics
March 12, 2024
Marketing Briefing: Renewed call to ban TikTok could push creators, ad dollars to YouTube Shorts and Instagram — which may hurt creators
March 11, 2024
Adalytics report exposes the intricacies of made-for-advertising sites
March 11, 2024
Chrome chaos: Unraveling the language of the third-party cookie demise
March 11, 2024
Why marketers are not deterred by TikTok’s uncertain future
March 8, 2024
‘We’re still in the infancy of it’: How first-party data is shoring up for marketers as third-party cookie deprecation starts
March 8, 2024
As advertisers grow wiser about gaming, esports companies are stressing community over metrics
March 8, 2024
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024
Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 7, 2024
Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
March 7, 2024
Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 7, 2024
The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
March 6, 2024
Reddit looks to build out sales efforts, ad offerings ahead of IPO
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