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Category:
Marketing
February 12, 2024
‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 9, 2024
For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 9, 2024
Earnings wrap-up: The gaming business is booming — but not necessarily for gaming companies
February 9, 2024
‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 8, 2024
‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising
February 8, 2024
With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024
TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024
Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 7, 2024
After a wave of industry layoffs, careers in esports are looking less viable than ever
February 7, 2024
Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?
February 7, 2024
How Taylor Swift lit up advertisers’ Super Bowl playbooks
February 6, 2024
Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024
‘Left high and dry’: Confessions of a laid-off gaming industry worker
February 6, 2024
Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 5, 2024
A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic
February 5, 2024
How platform corporate execs might justify their widespread layoffs so far this year
February 3, 2024
Danone ‘successfully hacked the Super Bowl’ with Oikos so it’s expanding the strategy to its other brands
February 2, 2024
‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
February 2, 2024
OK but really, are third-party cookies going to be gone from Google’s Chrome by the end of 2024?
February 2, 2024
‘Pretty hacky’: Decoding publishers’ concerns over Google’s Privacy Sandbox’s Protected Audiences API
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