This year’s Super Bowl is in Las Vegas, where the San Francisco 49ers will face off against the Kansas City Chiefs on Sunday. Given the setting, Doritos is rolling out all the stops for new flavors for its relaunched Dinamita rolled tortilla chips brand, including a celebrity-packed in-game spot, digital activations and in-person activities.
Building up to the Big Game, the chip brand has a newly launched TikTok page with more than 149,000 followers, a digital campaign and in-person sampling for those in Vegas. In the third quarter of the game, a star studded spot with Jenna Ortega and Danny Ramirez will run. On-the-ground in Las Vegas, fans can visit the Doritos Dinamita slot machine located on Fremont Street to score free products and merch.
“While we’ve got a really great linear campaign and we’re using the Super Bowl moment to re-launch Dinamita, we know that it’s incredibly important to be on all those other platforms,” said Tina Mahal, senior vice president of marketing at PepsiCo Foods North America, referring to digital and social components of the campaign.
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The original post is at Marketing Archives – Digiday
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