Decades after Intel introduced its iconic “bong,” another major chipmaker has its own sound to stand out.
Qualcomm has crafted a new sonic logo for Snapdragon, the mobile processor platform powering a wave of new AI-enabled smartphones, PCs and headsets. The “Snap Beat,” which debuts today, will show up in an array of marketing efforts from Qualcomm and its various partners.
The sonic’s concept is quite literal, but not the affect. Listening to the “snap beat” feels like an auditory wave flooding both ears before suddenly being thrown into into a cave filled with six snaps and four heartbeats. Qualcomm says ASMR — or autonomous sensory meridian response — wasn’t in the strategy, but it’s easy to hear similarities.
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The original post is at Marketing Archives – Digiday
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