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Category:
Marketing
February 1, 2024
Why in-game advertising companies see potential benefits in the death of the third-party cookie
January 31, 2024
IAB Tech Lab presents Google with Privacy Sandbox gap analysis following Annual Leadership Meeting
January 31, 2024
Why Tropicana is betting on retail media as Google starts to deprecate third-party cookies
January 30, 2024
Overheard at IAB ALM 2024
January 30, 2024
Marketing Briefing: Agencies see more RFPs for brand building amid ‘recalibration’ of marketers’ priorities
January 30, 2024
Pitch deck: Inside TikTok’s pursuit of Super Bowl ad dollars
January 29, 2024
Advertisers are coming back into esports — but with caution
January 29, 2024
Pitch deck: How Amazon is selling ads on Prime Video to advertisers
January 29, 2024
How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
January 27, 2024
Billboard pours its first tequila brand partnership with Tres Generaciones
January 26, 2024
In rocky digital advertising landscape, advertisers reconsider direct mail
January 26, 2024
Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
January 26, 2024
WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
January 25, 2024
Why Twitch’s push to woo publishers is facing challenges in 2024
January 24, 2024
Is 2024 TikTok’s most challenging year yet?
January 24, 2024
Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 23, 2024
‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox
January 23, 2024
Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 22, 2024
Special report: The 2024 Notebook
January 22, 2024
WTF are private state tokens in Google’s Privacy Sandbox?
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