The allure of Hollywood paired with the savvy of advertising — is it a match made in business heaven or a recipe for disaster? Recent events, like the clash between talent agency UTA and marketing consultancy MediaLink’s founder and CEO Michael Kassan, suggest the latter.
These unions are notorious for unraveling, though they typically do so behind closed doors. UTA and Kassan have definitely shattered that mold with their public dispute which played out in the trade pubs after it was revealed both companies are locked in a legal dispute.
Yet, in many other aspects, this partnership is just following a well-trodden path in yet another collision between Hollywood glitz and Madison Avenue pragmatism, inevitably stumbling into an unavoidable breakup.
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The original post is at Marketing Archives – Digiday
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