As Reddit’s long-awaited IPO draws nearer, its push for ad dollars is intensifying.
With Reddit depending solely on ad sales for revenue, it’s no surprise that it’s trying to cozy up to more advertisers. Going public, which is expected to happen this month, heightens the urgency to satisfy shareholder expectations, compounding the pressure for revenue growth and expansion.
This urgency is reflected in Reddit’s jobs board, which currently lists 32 vacancies in its ad sales team across various markets and verticals.
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The original post is at Marketing Archives – Digiday
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