Ever since Tinuiti’s retail media arm sprouted up from the digital wilds a decade ago, its bosses were bombarded with one singular chant from advertisers: “Amazon, take my money.” That was the alpha and omega of their retail media game plan.
Fast forward to about six months ago, and something odd happened: Those same advertisers flipped the script.
They started nudging Tinuiti’s execs to spend their ad dollars not just on Amazon, but across a whole spectrum of platforms.
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The original post is at Marketing Archives – Digiday
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