Super Bowl LVIII has nearly arrived, and with it, the expectations of the first broadcast by TelevisaUnivision — entirely in Spanish.
The opportunity has expected potential for big brands this coming Sunday; the 2022 Super Bowl, for Spanish-speaking audiences, achieved a record of 1.9 million viewers for the Telemundo network.
One of those brands is Nissan and the company’s CMO in the United States, Marisstella Marinkovic, said in a statement that the automotive giant seized the moment “to air an in-language spot that reignites the love of Nissan among bicultural Latinos,” adding that the collaboration with TelevisaUnivision was vital to unite music and sports to create a commercial in both languages.
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The original post is at Marketing Archives – Digiday
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