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Marketing
April 8, 2024
Inside X’s latest efforts to make advertisers believe it’s a platform that’s safe for brands
April 5, 2024
A closer look at what’s driving (and will continue to drive) M&A in ad tech in 2024
April 5, 2024
‘There’s not enough money to go around’: Agency execs sound off on promises of burgeoning retail media landscape
April 4, 2024
Research Briefing: RMNs vie for ad dollars, but marketers are unsure where to spend
April 4, 2024
Why the esports industry’s publisher ownership model is on its way out
April 4, 2024
Ad tech’s movers and shakers are readying a resurgence of M&A activity
April 3, 2024
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024
How Luminosity Gaming won over Kroger to get in to Super Smash Bros.
April 3, 2024
Why Scotts Miracle-Gro is pursuing more retail media from retailers like The Home Depot amid the crumbling cookie
April 2, 2024
Marketing Briefing: How eBay is experimenting with generative AI for more ad personalization now
April 2, 2024
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 2, 2024
Unraveling the AI dilemma in media agencies: cost savings or revenue shake-up?
April 1, 2024
G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business
April 1, 2024
‘It’s just going to be a competition of attention’: Why performance marketers are shifting their prioritizes to build the brand
March 29, 2024
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024
Digiday+ Research deep dive: Agency spending on TikTok sees a sharp decline
March 29, 2024
The Home Depot rebrands its retail media network in pitch for ad dollars
March 28, 2024
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 28, 2024
Why Georgia-Pacific consolidated most retail media spending with seven networks after testing over 25 options
March 27, 2024
Why the creator industry is setting its sights on on the small screen
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