G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business

Home >> Marketing >> G/O Media and Kotaku staff are locked in a battle for the gaming website’s soul and business

Kotaku’s future is hanging in the balance.

It hinges on whether the decades-popular online publication’s owner G/O Media succeeds in transforming it from a gaming news outlet to a hub for game guides — tips and walkthroughs to help gamers overcome tricky challenges.

This strategic shift is a gamble for G/O Media, spurred by the industry’s most significant slowdown in three decades and the need to adapt. But the plan, shared internally with employees last month, has been met with resistance from staff and fans alike. 

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The original post is at Marketing Archives – Digiday

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