X, formerly Twitter, is once again telling advertisers it’s serious about brand safety.
Cue the eye rolls and déjà vu from marketers who’ve been on this merry-go-round since Elon Musk’s reign began in 2022. They’ve weathered broken promises and watched a parade of safety heads come and go. It’s no wonder they’re skeptical about considering this platform a safe haven for their ads.
But maybe — just maybe — there’s a glimmer of hope on the horizon. It appears X is making some genuine strides in the realm of brand safety. Could this be the turning point everyone’s been waiting for? Only time will tell.
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The original post is at Marketing Archives – Digiday
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