Category: Data-driven marketing

May 2, 2024

How Naked Wines achieved positive audience insights within 36 hours
May 1, 2024

AnalyticsIQ launches predictive solution to unlock consumer marketing preferences
May 1, 2024

How Tagging Strategies Transform Marketing Campaigns
April 29, 2024

Will AI be your next marketing assistant?
April 18, 2024

How AI for Data Analytics is Transforming Agencies
April 10, 2024

Lack of customer data is major obstacle in reaping rewards of AI
April 8, 2024

FreeWheel partners with Lotame to offer addressable audiences at scale on CTV inventory
March 26, 2024

Braze delivers new AI features to boost marketing efficiency and creativity
March 25, 2024

AI-induced anxiety and SEO volatility among top 10 challenges for marketers in 2024
February 20, 2024

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
February 8, 2024

Consumers trust banking sector the most with personal data
February 7, 2024

8 in 10 Americans concerned about online data privacy, but 48% trust zero-party data collection
February 6, 2024

Global martech spend will surpass $215bn by 2027
January 22, 2024

Dior dominates the Emmys red carpet conversation
January 11, 2024

Acxiom partners with MetaRouter to help brands overcome cookie deprecation
January 3, 2024

Accenture acquires Jixie’s intelligent digital marketing platform
December 22, 2023

The future of marketing: 3 key trends set to transform the European landscape in 2024
December 18, 2023

Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem
December 13, 2023

51% of UK consumers admit to deliberately trying to withhold their personal information