Category: Marketing

February 13, 2024

With layoffs mounting, esports veterans are split on the future of the industry
February 13, 2024

Marketing Briefing: Despite the rapid rise of the creator economy, the Super Bowl relied on traditional celebrities — a lot of them
February 12, 2024

Why Disney’s $1.5 billion stake in Epic Games has implications far beyond gaming
February 12, 2024

Google’s wrangling of third-party cookies is getting lost in transition
February 12, 2024

Google is betting on its logged-in user base to replace third-party cookies: A Q&A with Goodway Group’s Rober Webster and Anonymised’s Mattia Fosci
February 12, 2024

‘It’s creativity, it’s not media budget’: How Duolingo’s CMO Manu Orssaud advertised around the Super Bowl
February 9, 2024

Earnings wrap-up: The gaming business is booming — but not necessarily for gaming companies
February 9, 2024

‘An awareness problem’: Why beauty brands like E.l.f Beauty, NYX, CeraVe are advertising at Super Bowl LVIII
February 9, 2024

For Doritos Dinamita, a $7 million ad spot is just the start of its Super Bowl strategy
February 8, 2024

‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising
February 8, 2024

With $7 million price tag per Super Bowl ad, brands are ‘hacking’ the system. Here’s how.
February 8, 2024

TelevisaUnivision reveals the brands that will sponsor its first-ever Spanish-language Super Bowl telecast
February 8, 2024

Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?
February 7, 2024

Digiday+ Research breakdown: When do advertisers and publishers actually think Google will get rid of cookies?
February 7, 2024

How Taylor Swift lit up advertisers’ Super Bowl playbooks
February 7, 2024

After a wave of industry layoffs, careers in esports are looking less viable than ever
February 6, 2024

‘Left high and dry’: Confessions of a laid-off gaming industry worker
February 6, 2024

Marketing Briefing: Marketers amp up their Las Vegas efforts, including the Sphere, for the Super Bowl
February 6, 2024

Here’s what a $7M, 30-second Super Bowl ad can purchase in digital media in 2024
February 5, 2024

A month after Google started turning off third-party cookies in Chrome – and marketers are still apathetic