Why Do I Still Get So Much Junk Mail In The Era Of Big Data?

It’s amazing how much junk mail we continue to receive, considering the cost and waste associated with each mailing that gets tossed into the recycle bin daily. In many cases, I get the same letter from the same company about a dozen times. If I haven’t responded after the first five mailings, you’d think they might cease efforts. And, worse than junk mail are the evening phone calls from telemarketers with non-relevant offers.

The original post is at MediaPost | MarketingTools: CRM