Getting urgent emails from CMOs is just part of the daily grind for agency execs, but one note recently caught the attention of an agency exec more than usual.
The client was irate because their entire Meta account team had been overhauled and downsized without their say. They felt they should’ve been consulted, given their significant ad spend, which the agency exec declined to share. Once the CMO had cooled off, they confided in the agency exec that they had never even worked directly with their previous account manager at Meta.
The agency exec’s response was straight to the point: they said that talking to a live human at Meta wasn’t necessary for every issue — just something that would be nice to have.
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The original post is at Marketing Archives – Digiday
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