Digiday+ Research deep dive: Marketers cut way back on X spending as brand safety concerns persist

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X, the social platform formerly known as Twitter, is making moves to convince marketers that it’s a safe space for their brands (again). But according to results from a first-quarter Digiday+ Research survey conducted among brand, retailer and agency professionals, it might be too late.

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The original post is at Marketing Archives – Digiday

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