As of today, Apple’s Vision Pro headset is officially available for purchase. There’s no doubt the tech is impressive — but the jury is still out on whether the flashy new device will truly help bring virtual (or mixed) reality into the mainstream.
Although virtual reality has been around for decades, consumers have not adopted the technology widely, despite the propagation of relatively cheap and accessible consumer devices such as Meta’s Quest 2 headset.
For years, VR evangelists have hailed the coming of Apple’s mixed reality headset as a watershed moment that will finally push a majority of American consumers to use VR, much as the release of the iPhone sparked a smartphone revolution in 2007. And yet not all observers are convinced that the Vision Pro is really mixed reality’s long-awaited messiah.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply