Category: Advertising Technology

June 20, 2024

IRCODE’s adtech solution merges physical and digital advertising worlds
June 17, 2024

49% of consumers believe they can distinguish between traditional and AI ads on CTV
June 16, 2024

Real Challenges Marketers Face in Today’s Digital Landscape
May 24, 2024

Brand discovery via social media overtakes search engines and TV ads
April 23, 2024

AI-powered ad platform OSSA launches in the UK to support small business growth
April 16, 2024

7 in 10 CTV users prefer streaming free, ad-supported TV
April 4, 2024

Crimtan and Fast Train Media partner to revolutionise travel advertising
March 12, 2024

Playable ads drive 20x more installs than banners
March 11, 2024

Pepsi MAX unveils giant CGI can on the Thames to celebrate new visual identity
March 6, 2024

Vevo teams up with PubMatic to expand programmatic buying across its CTV network
February 20, 2024

Digital Marketing Institute launches AI in Digital Marketing course to plug AI skills gap
February 16, 2024

Advertising will not crumble as new tools are in the mix
February 13, 2024

Adform becomes the first global Demand Side Platform to join UN’s Science Based Targets initiative
February 1, 2024

Ad Signal partners with Perifery to reduce storage costs and carbon impact
January 23, 2024

Brands spent $930bn on social media advertising since 2017
December 18, 2023

Capgemini’s CMO playbook for generative AI sees rapidly expanding ecosystem