7 in 10 CTV users prefer streaming free, ad-supported TV

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69% of connected TV (CTV) users prefer streaming free, ad supported streaming TV (FAST) content instead of a paid subscription without ads, and over half (53%) spend two or more hours per week using FAST applications.   That’s according to a new study released today by LG Ad Solutions, ‘The Big Shift: Wave III’, which marks… Read more »

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