X boasts 8 billion daily video views as it pushes to become video-first

Home >> Marketing >> X boasts 8 billion daily video views as it pushes to become video-first

Video is now at the forefront of the latest strategy for X (formerly Twitter) to recapture advertising dollars.

There are 8 billion video views happening on the platform per day on average, and those views have increased 35% year over year, according to the platform’s latest newsletter for advertisers that Digiday has seen. A view metric is counted when an X user watches a video for at least two seconds, and sees at least 50% of the video player in view, for both uploaded videos and live broadcasts, according to the X Help Center. And those views only count when users are logged in to the platform. 

With these stats, X aims to make headway toward positioning itself as a video-first experience in the eyes of marketers. The hope is that upcoming updates will go even further toward solidifying that. So far, X has already launched video spaces on iOS and audio video calls, while an X CTV app and an X video tab are tipped to come soon, per the newsletter document, though no dates were listed.

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The original post is at Marketing Archives – Digiday

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