WTF is the Great Negotiation?

Home >> Marketing >> WTF is the Great Negotiation?

The article was first published by Digiday sibling WorkLife

The youngest generation of workers is adamant about doing things differently in the workplace. They’re rejecting norms like staying in the office past 5 p.m., or coming in sick when they know they probably shouldn’t. They’re redefining traditional career paths and seeking to do work they find meaningful. And they appear far less loyal to the organizations they work for as job hopping becomes more normalized. 

They’re also no strangers to financial insecurity, as the cost of living continues to rise and many turn to side hustles or other ways to not only gain new income streams but explore their personal interests. What makes them different from previous generations (who hold many of the same values) is their open expression of their discontent and eagerness to change things, experts say. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The original post is at Marketing Archives – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.