Over the past few months, the ad industry has seen more and more interest in retail media networks (RMNs). But given their solid, but limited access to consumer data, financial institutions’ ears pricked up as they started to see a way for them to carve themselves a hefty piece of the ad spending pie.
Enter: financial media networks.
But what are they, why are they important and why would marketers even care?
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The original post is at Marketing Archives – Digiday
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