As layoffs sweep the gaming industry, esports is getting hit particularly hard, leaving some industry veterans feeling less than optimistic about the future of competitive gaming.
The story of the esports industry has always been a balancing act between the genuine passion generated by gaming at its highest levels and the less flashy, but increasingly important challenge of converting esports fandom into actual revenue. For years, steadily growing viewership numbers were enough to convince investors that profitability was just around the corner — but in 2024, that facade is falling away.
In spite of the esports industry’s public struggles, longtime observers of the space remain split about just how dire the situation actually is. Some believe that last month’s layoffs are evidence that esports will never become more than a marketing expenditure for game developers, while others see them as a necessary correction on the industry’s path to profitability.
The original post is at Marketing Archives – Digiday