As more digital creators look to expand beyond the content grind, some are finding that their skills and knowledge are a good fit for the world of talent management.
On Tuesday, YouTuber Isaiah “Wendigoon” Nichols became the latest prominent creator to enter the talent management business by announcing his part-ownership of the talent management firm Mana Talent.
Nichols, whose conspiracy-theory-focused YouTube channel boasts nearly 4 million subscribers, was a Mana Talent client for years before deciding to take the plunge as a co-owner. Though he declined to share the financial details of his stake in the company, he made it clear that Mana’s origins in the creator space were a key factor behind his decision to buy in.
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