Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules

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Riot Games has expanded its revenue share offerings with esports teams in a bid to make competitive gaming profitable for all involved.

To accomplish this lofty goal, the publisher is tapping into “Valorant,” its newest and fastest-growing esport.

On February 21st, Riot rolled out the Valorant Champions Tour (VCT) Team Capsules, a line of team-branded items available for purchase inside the popular first-person shooter game “Valorant.” Every team participating in Riot’s global “Valorant” ecosystem is allotted its own set of in-game items, with teams getting half of the proceeds from those items’ digital sales. Capsules will be sold for 2,350 “Valorant” Points, or roughly $25, a pop. The items will remain on sale until September 10, 2024.

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The original post is at Marketing Archives – Digiday

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