Talent management in gaming and esports has become a big business, yet it remains a veritable Wild West, with bad actors and conflicts of interest galore. Veterans of the space believe it still has a long way to go if it wants to become truly equitable for all involved.
Like many businesses in the space, gaming and esports talent managers flourished following the COVID-19-sparked boom in gaming activity in 2021 and 2022. This year, however, some brands’ gaming budgets have returned to pre-COVID levels, forcing talent managers to pivot to keep up, whether by helping their creators build independent businesses or by focusing on more lucrative individual deals with non-endemic brands.
To better understand how talent management in gaming and esports is shaping up in 2024, Digiday spoke to eight talent managers representing a range of companies across the industry. Here are some of the challenges they are facing — and how they hope to overcome them.
Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.
The original post is at Marketing Archives – Digiday
Leave a Reply