Why former esports and digital media execs are forming a talent and content company to simplify the digital entertainment business

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A group of former executives from the digital creator, music and esports spaces have formed a new venture intended to unify the talent, gaming and content sides of the digital entertainment business.

The new venture, talent management firm and digital content studio Fixated, was founded by former FaZe Clan president and COO Zach Katz, Jason Wilhelm and Dean Johnson, respectively the co-founder and a former executive at the talent management company Talent X, and YouTuber Luc Boulch.

Fixated has been operating in the shadows since late 2023 and already employs over 30 people across its talent and content divisions. The company is formally launching this week after accruing a portfolio of custom gaming experiences, such as a TurboTax-branded Fortnite map published last month, as well as a roster of creators that includes Kylie “Sketch” Cox and chess influencers Alexandra and Andrea Botez.

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The original post is at Marketing Archives – Digiday

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