While advertisers are playing it cool, they’re hesitant to unleash their budgets on TikTok

Advertisers are dancing around the idea of yanking their cash out of the TikTok maelstrom. 

In fact, some are gearing up to take that exact step. 

The looming threat of a bill that could foist new ownership onto the app or potentially ban it in the U.S. has thrown them into a frenzy. They’re urgently trying to anticipate and mitigate any potential geopolitical fallout that such an event could trigger.

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The original post is at Marketing Archives – Digiday