Useful Vs. Creepy: The Jury Is Still Out

Home >> Useful Vs. Creepy: The Jury Is Still Out
Serving “the right ad, to the right person, at the right time” has become the industry mantra for the 21st century, with the underlying assumption being that if you do that, people will buy your product. But to actually do this right requires a considerable amount of data collection that leaves audiences feeling a little queasy.

The original post is at MediaPost | Online Media Daily

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