Thrash & Burn CRM

A long-time e-commerce colleague reached out to me for a “cocktail and complaining” session while she was in town recently. Seems her new role as “Guru of All Things CRM” at a big retailer was becoming a bit of a hazard, thanks to her boss in the corner office who might be reading a few too many white papers.

The original post is at MediaPost | MarketingTools: CRM