The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same

Home > Marketing > The Rundown: Why Xbox easing up on console exclusivity could lead rivals to do the same

The Xbox brand is transforming — and the rest of the gaming industry is evolving alongside it.

On Feb. 15, Microsoft executives Phil Spencer, Sarah Bond and Matt Booty released an official podcast detailing the tech company’s current and future plans for the Xbox brand. 

The crux of the announcement was that Xbox is planning to open up four previously exclusive titles to other gaming consoles such as the Sony PlayStation 5 and Nintendo Switch. Spencer, the CEO of Microsoft Gaming, declined to specify the four titles; reporting from The Verge has indicated that they will be “Sea of Thieves,” “Hi-Fi Rush,” “Pentiment” and “Grounded,” but Microsoft did not confirm this list.

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