Subbing In For The UnSub

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I finally said goodbye to an outdoor retailer in my inbox who sent the same email three times in two days. I have not bought anything from them recently and decided I needed a break from the “we are too cool for real marketing” tone. So, while they were busy skiing on their lunch breaks, so they claim, I hit “Unsubscribe” that was (font size 2) at the bottom of their last email.

The original post is at MediaPost | MarketingTools: CRM


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