‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising

Home >> Marketing >> ‘Stability with transformation’: Insights into the turbulent landscape of 2024 advertising

Take a deep breath. What a whirlwind start to 2024 it’s been.

And it’s clearly not going to slow down anytime soon. This month alone, there’s been more job cuts, ambitious ad tech initiatives launching, the heat turning up between advertisers and platforms, and the ongoing debates about the future of in-depth tracking.

To put it bluntly, uncertainty is the name of the game, and it seems like it’ll hang around for most of the year. In many respects, 2024 might as well be labeled a transition period — a time when marketers will gain clarity on the structural transformation the industry is currently entangled in, and learning what they do and don’t know.

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The original post is at Marketing Archives – Digiday

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