Research Briefing: Will TikTok replace X as the top second screen during the Super Bowl?

Interested in sharing your perspectives on the media and marketing industries? Join the Digiday research panel.

In this week’s Digiday+ Research Briefing, we examine whether TikTok will replace X as the dominant second screen during the Super Bowl, how deprecation of the third-party cookie is publishers’ top concern this year, and how publishers maintained full-time staff and published titles despite a drop-off in traffic last year, as seen in recent data from Digiday+ Research.

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The original post is at Marketing Archives – Digiday