Research Briefing: Marketers make the shift as Google actually kills the cookie

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In this week’s Digiday+ Research Briefing, we examine how brands are turning to other data sources as Google begins to disable third-party cookies, and we delve into publishers’ revenue expectations and industry predictions for 2024, as seen in recent data from Digiday+ Research.

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The original post is at Marketing Archives – Digiday

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