Research Briefing: Despite challenges, marketers plan to increase programmatic spending in 2024

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In this edition of the Digiday+ Research Briefing, we examine the challenges marketers are facing within the programmatic ad market, what publishers are saying about diversifying revenue streams and how YouTube refined its pitch ahead of last week’s upfront event, as seen in recent data from Digiday+ Research.

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The original post is at Marketing Archives – Digiday

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