In 2023, Reddit laid significant groundwork for its ads business. This included focusing on commerce and performance enhancements and setting the stage for a major push into the advertising market, possibly even including its long awaited IPO.
With a (potentially) big year ahead, Digiday caught up with Reddit’s COO Jen Wong and evp of business marketing and growth Jim Squires to get the lowdown on how the platform woos marketers, its stance on privacy and its focus on covering the full funnel in 2024.
This interview has been lightly edited and condensed for clarity.
The original post is at Marketing Archives – Digiday