Q1 ad rundown: there’s cautious optimism amid impending changes

Home >> Marketing >> Q1 ad rundown: there’s cautious optimism amid impending changes

As the first quarter becomes a memory, the outlook for the rest of the year is sharply divided between two things: the positive conditions for the ad market, and the growing unease about its impending changes.

This might be described as cautious optimism.

While it could seem a bit verbose, the call for nuance is warranted: The enthusiasm for online ad spending is now checked by the gradual phase-out of detailed tracking that fuels it. The surge in connected TV enthusiasm has hit a sobering plateau, as the industry comes to terms with its limitations as a stand-in for traditional display advertising. Moreover, retail media, the trend du jour, teeters on the brink of a transparency debacle, entangled with sites created solely for advertising.

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The original post is at Marketing Archives – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.