Well, would you look at that? Publishers are once again experiencing the “shock” of being overlooked by Google.
This time, it’s the impending death of third-party cookies in Chrome that’s got them riled up.
They feel left out of the conversation, especially when it comes to Google’s alternative: the Privacy Sandbox. And they’re really honing in on the Protected Audiences API, which is crucial for retargeting without those cookies. Their gripe? The Protected Audiences API, a critical piece for retargeting without cookies, is lacking in transparency and reporting.
The original post is at Marketing Archives – Digiday