Overheard at IAB ALM 2024

Home >> Marketing >> Overheard at IAB ALM 2024

The IAB’s flagship Annual Leadership Meeting is typically where the trade body outlines its key priorities for the year ahead; a reflection of the challenges unsettling the constituents of the $600 billion online advertising industry.  

In what is likely to be a portentous year, 2024 is set to pose unrivaled trials and opportunities as the biggest company in the sector (that’s Google, BTW) prepares to pull the plug on the industry’s connective tissue (third-party cookies) in its market-leading web browser Chrome. 

Digiday scoured the conference venue to bring you an insight into the proceedings. 

Continue reading this article on digiday.com. Sign up for Digiday newsletters to get the latest on media, marketing and the future of TV.

The original post is at Marketing Archives – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.