Category: Marketing

March 8, 2024

As advertisers grow wiser about gaming, esports companies are stressing community over metrics
March 8, 2024

Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 8, 2024

Digiday+ Research deep dive: Agencies heavily favor Instagram over Facebook for their clients
March 7, 2024

Advertisers shift retail media spending beyond Amazon to include Walmart, Target and more
March 7, 2024

Research Briefing: The end of third-party cookies could be a win for ad tech vendors
March 7, 2024

The Home Depot believes its specialty status will help it stand out despite competition for retail media ad dollars
March 6, 2024

Reddit looks to build out sales efforts, ad offerings ahead of IPO
March 5, 2024

Why Riot Games is betting big on ‘Valorant’ with the VCT Team Capsules
March 5, 2024

Advertisers slowly acknowledge that measurement, not targeting, might be the bigger cookie deprecation challenge
March 5, 2024

Marketing Briefing: Madison Avenue, Hollywood get closer, with marketers more ‘open to bigger investments’ in entertainment
March 4, 2024

‘It’s going to make our jobs harder’: Effects of Google’s third-party cookie fallout compound for marketers
March 4, 2024

Ad tech’s multi million-dollar quandary: Balancing budgets amid Google’s Sandbox Uncertainty
March 4, 2024

Digiday+ Research deep dive: Brands are still on Facebook, but they’re spending a lot more on Instagram
March 1, 2024

Ad tech’s take: early reactions to Google’s third-party cookie demise
February 29, 2024

Inside Quaker’s ‘iterative’ approach to make its advertising work globally and locally
February 29, 2024

Research Briefing: Walmart will beef up its retail media network with Vizio acquisition
February 29, 2024

Investment is (slowly) trickling back into ad tech
February 29, 2024

How Blast is finding esports success through the ‘co-production’ model
February 28, 2024

As competition stiffens in digital marketing, Orangetheory Fitness reconsiders performance spend
February 28, 2024

How Ubisoft’s measured approach to esports paid off at Six Invitational 2024