Category: Marketing

January 29, 2024

Pitch deck: How Amazon is selling ads on Prime Video to advertisers
January 29, 2024

Advertisers are coming back into esports — but with caution
January 29, 2024

How IAB Tech Lab aims to calm concerns around Google’s Privacy Sandbox
January 27, 2024

Billboard pours its first tequila brand partnership with Tres Generaciones
January 26, 2024

Confessions of a media buyer on ‘shake up of rep support’ as platform spend asks get ‘aggressive’
January 26, 2024

In rocky digital advertising landscape, advertisers reconsider direct mail
January 26, 2024

WTF is the Attribution Reporting API in Google’s Privacy Sandbox?
January 25, 2024

Why Twitch’s push to woo publishers is facing challenges in 2024
January 24, 2024

Is 2024 TikTok’s most challenging year yet?
January 24, 2024

Social platforms become ‘marketing engines’ as creators look for direct deals to earn money
January 23, 2024

‘There is movement now’: Advertisers cautiously step into Google’s Chrome’s cookieless era with the Privacy Sandbox
January 23, 2024

Marketing Briefing: As influencer marketing RFPs mature, measurement, attribution and emerging trend strategies come into focus
January 22, 2024

Special report: The 2024 Notebook
January 22, 2024

WTF are private state tokens in Google’s Privacy Sandbox?
January 19, 2024

Digiday+ Research: A snapshot of the agency business in 2024 (spoiler: agencies see a rebound ahead)
January 19, 2024

WTF is the Great Negotiation?
January 19, 2024

Why advertisers aren’t likely to step away from X before the Super Bowl
January 18, 2024

Research Briefing: Marketers make the shift as Google actually kills the cookie
January 18, 2024

Why 2024 could be the year mobile gaming inventory goes premium
January 18, 2024

Why longtime festival sponsors Acura and Adobe are expanding their Sundance presence this year