Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Home > Digiday+ > Marketing Briefing: Why marketers believe brand ambassadors alleviate influencer marketing concerns

Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year. 

Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over a year after the backlash for the beer brand hit a fever pitch and marketers remain fearful of the potential damage a boycott to an influencer partnership can do to their brands. At the same time, it’s an election year in a fraught political climate that can make brand safety concerns more top of mind for marketers as they consider influencers now. 

This is a member-exclusive article from Digiday. Continue reading it on digiday.com and subscribe to continue reading content like this.

The original post is at Marketing Archives – Digiday

Leave a Reply

Your email address will not be published. Required fields are marked *

This site uses Akismet to reduce spam. Learn how your comment data is processed.