Marketers are looking to mitigate potential risks of influencer marketing by working with more brand ambassadors this year.
Some see it as a lingering ripple effect of the Bud Light uproar — it’s just over a year after the backlash for the beer brand hit a fever pitch and marketers remain fearful of the potential damage a boycott to an influencer partnership can do to their brands. At the same time, it’s an election year in a fraught political climate that can make brand safety concerns more top of mind for marketers as they consider influencers now.
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The original post is at Marketing Archives – Digiday
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