Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

Home > Digiday+ > Marketing Briefing: As M&A rebounds, ‘it all hinges upon the CMO having a seat at the table’

This year, dealmaking is expected to make a resurgence after a slowdown in recent years

There’s already notable activity. Last week, Capital One announced plans to acquire Discover. Earlier this month, online sports betting company DraftKings made its plans to buy lottery games company Jackpot public. Meanwhile, Comcast and Paramount reportedly held talks about potentially combining their streaming services Peacock and Paramount+, among other deals.  

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The original post is at Marketing Archives – Digiday

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