Investment is (slowly) trickling back into ad tech

Home >> Marketing >> Investment is (slowly) trickling back into ad tech

After a comparatively quiet two years, investors appear to have regained their appetite for ad tech in terms of early-stage investments, as sources also predict grander-scale mergers and acquisitions in late 2024.

It would be premature to say a fresh wave is on the horizon. Still, recent activity is a stark contrast to the conservatism of investors in 2023, with speculation centering upon the AI and CTV sectors.

For example, France-based Vibe.co today announced $22.5 million in funding, with the startup likening itself to “the Google Ads of streaming” as it pitches itself as the go-to CTV platform for marketers in the SME sector.

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The original post is at Marketing Archives – Digiday

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