How Ubisoft’s measured approach to esports paid off at Six Invitational 2024

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With the success of last weekend’s Six Invitational competition, video game publisher Ubisoft may have finally cracked the code to make esports a worthwhile venture for all involved.

Last weekend marked the eighth iteration of the Six Invitational, the year-end championship for Ubisoft’s popular first-person shooter game “Rainbow Six Siege.” As game developers look to adapt to changing times, the event’s record-breaking viewership (according to Ubisoft) could show that esports is the industry’s long-awaited savior after all.

The last few years have been a mixed bag for “Rainbow Six Siege.” After peaking at nearly 200,000 concurrent players in March 2021, the game’s player numbers began to decline post-COVID, according to the website Steam Charts, which tracks player counts on the popular gaming platform Steam. Some esports organizations exited the scene in late 2022 and early 2023.

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